Better Social app case study

The number of social media users worldwide has been estimated to reach 2.5 billion by early 2018, meaning 1 in 3 people will be connected via one or more social media networks. Better Social is a personal project re-thinking the ways we socialise online.

User Research: Identifying Key Pain Points



Information overload:


Andy and Diana are two user personas I created based on the series of interviews conducted for this project


User journey I drew based on Danny’s story of dealing with social media addiction

Prototypes and Wireframes:


Minimalistic profile page with a profile image, short bio and links to external social media accounts

Many channels, one feed

Joined feed allows users to see and engage with all social media channels in one place

Meaningful interactions

Liked an update? The app will encourage you to leave a comment or say hello in a private message
The app shows all new likes, comments and messages in one place
Set your social media consumption goals and the app will nudge you to take a break and go for a walk

I completed this project as a part of a UX Design course back in 2016, before Apple, Google and many others launched major updates to help users “understand and take control of the time they spend interacting with their”. I can’t take any credit for this shift in approach, but it’s great to know that some of the issues discussed here might be long gone by the time you read this. Looks like the time for Better Social really has come :)

UX designer at Nationwide Building Society. Runner. Minimalist. Environmentalist. Rationalist.